For years, people have speculated that artificial intelligence would replace SaaS (software-as-a-service) as the main way we interact with technology. But the reality is far different: AI isn’t killing SaaS—it’s making it stronger.
SaaS remains the visual and structured layer where businesses store data, run processes, and collaborate. AI, on the other hand, provides the intelligence, automation, and control that elevate those platforms. And one of the most exciting developments in this space is the rise of AI-powered browsers.
Watch how an AI browser agent can automate common SaaS interactions—like searching, filling forms, and navigating—for a faster, smarter workflow.
AI Browsers as the New Control Layer
AI browsers like Perplexity’s Comet are redefining how we interact with software. Instead of spending time navigating menus and filling out endless forms, users can now rely on voice commands or natural language to control their SaaS apps.
Far from replacing SaaS, this shift makes it more central. In fact, Perplexity’s CEO recently argued that AI browsers—not bots—are the next killer app ( Times of India). This growing trend aligns with broader predictions that AI-native SaaS platforms and agentic workflows will dominate 2025 (Squadcast). The browser acts as the command layer, while SaaS continues to provide the functionality, integrations, and business logic that give those commands meaning.
Voice and Natural Language Inside SaaS
With Comet, users can:
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Log into their CRM just by speaking.
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Create new deals without typing.
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Update opportunities with a single natural language prompt.
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Navigate reports and dashboards by simply asking questions.
Task Traditional Way With AI Browser (Comet) Log into CRM Type username + password “Log me into my CRM” (voice) Create new deal Fill multiple fields “Add a new deal for Acme Co.” Update opportunities Navigate → Edit fields “Update Acme deal to Closed Won” Navigate dashboards Click menus + filters “Show pipeline dashboard”
These experiences show that the browser isn’t replacing SaaS at all. It’s simply making it easier and faster to use, while the underlying SaaS platform remains the true engine of business activity.
Finding Leads with CRM Copilot AI
The same principle applies to lead generation. Using CRM Copilot AI, you can ask Comet:
“Find CIOs in New York.”
In the video below, you’ll watch how a quick voice prompt like “Find CIOs in New York” instantly produces leads and pushes them into a CRM automatically.
Within seconds, you’ll have a list of leads. And with CRM Copilot’s Autopilot feature, those leads can be automatically entered into your CRM every day.
In this workflow, the browser handles navigation and commands, but CRM Copilot AI powers the data, automation, and CRM integration.
The Bottom Line
AI browsers like Comet don’t diminish SaaS—they elevate it. By giving us natural language control over complex systems, they make SaaS tools more accessible and powerful than ever.
The future isn’t about AI killing SaaS. It’s about AI browsers and SaaS working together: browsers as the control layer, and SaaS as the structured environment where business truly happens.
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